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Student Work


Poptimism Campaign
Promotional Material

For a campaign to promote optimism I found inspiration from the optimistic lyrics in pop songs. Music can be massively emotive and I wanted to translate, without the need for audio, the hope and optimism that a song can conjure up.

Shadows are quite often conceived to invoke negative feelings and I thought it was interesting to use a shadow to project a positive message, also giving the words of the songs more depth.

The messages are site specific and are in locations that wouldn't usually evoke positive feelings but could if you looked at it from an optimistic point of view.

< previous next > all you need is love dreams can come true reach for the stars walking on sunshine postcards all you need is love bag